The Look

I have designed and created the brand’s recognizable look and feel as well as established visual brand guidelines and advertising layouts for both print and digital usage.

Holmens Herr is a company that advertises across multiple platforms both in outdoor media and fashion magazines. Therefore, it is extremely important to have a uniform visual presentation to create a strong impression with a high recognition factor.


2013 - Current


Visual design | Advertising


Family owned since 1964, Holmens Herrekipering has been established as one of Sweden’s top retailers for high quality menswear. Well-stocked with the most classic fashion pieces as well as today’s sought-after famous brands, each shop supplies a wide selection of quality clothing with brands such as Hugo Boss, Acne, Ralph Lauren, Tiger of Sweden, Gant, Replay, L.B.M. 1911, Eton, NN07, and Nudie Jeans.