For the much-anticipated launch of the Holmens Herr online store, I designed the marketing campaign with an emphasis on strong brand recognition. The campaign was featured outdoors in the city, in fashion magazines, in local magazines, at Landvetter Airport and on airport buss transportation.
During the summer of 2016, Holmens Herr opened a second store in Gothenburg. The modern designed, 500 sqm, two level shop in Kopparhuset on Avenyn, was styled and inspired by the look of the Meatpacking District in New York City. I directed and designed the launch of the marketing campaign for the new store opening, which advertised outdoors in the city, in fashion magazines, in local magazines and at Landvetter Airport.
Family owned since 1964, Holmens Herrekipering has been established as one of Sweden’s top retailers for high quality menswear. Well-stocked with the most classic fashion pieces as well as today’s sought-after famous brands, each shop supplies a wide selection of quality clothing with brands such as Hugo Boss, Acne, Ralph Lauren, Tiger of Sweden, Gant, Replay, L.B.M. 1911, Eton, NN07, and Nudie Jeans.