The Now is Sweden's first secular meditation studio, located in the heart of Gothenburg, offering drop-in classes, courses, corporate programs, individual coaching and events.
Their mission was to attract a new kind of clientele, with a broad audience. They didn’t want the same associations people generally have with meditation, such as spiritual symbols, candles and so on. The task was to design a logotype for a meditation studio anyone would want to visit, because they are stressed in the city and they need a little more convincing that meditation is something they should try.
I opted for simple and sophisticated, using a favorite font of mine for its clean confidence -Helvetica Neue.
"The power for creating a better future is contained in the present moment: You create a good future by creating a good present."