I was brought on to initiate and direct a redesign for the launch of a brand new Holmens Herr e-commerce platform. As E-Commerce Art Director, I was able to redesign the User Interface and User Experience in order to establish a fresh new look and feel. This was a rewarding role as I was able to work with and lead many different cross-functional teams to accomplish one goal—to launch a successful Online Store for one of Sweden’s most traditional and well-established fashion retailers.

2013 ǀ Art Direction, Pitch, UI/UX design, Platform redesign


Redesign Edition 1


Family owned since 1964, Holmens Herrekipering has been established as one of Sweden’s top retailers for high quality menswear. Well-stocked with the most classic fashion pieces as well as today’s sought-after famous brands, each shop supplies a wide selection of quality clothing with brands such as Hugo Boss, Acne, Ralph Lauren, Tiger of Sweden, Gant, Replay, L.B.M. 1911, Eton, NN07, and Nudie Jeans.